Professional Design Anyone can make a web page -- why hire a professional? Creating a web site can seem deceptively simple.  But a commercial web site is a virtual online storefront for a company and the impression it makes can have a serious effect on the way clients view that company.  Seemingly small items like misspelled words, poor punctuation and grammatical errors can have a very negative effect.  Web pages which download slowly or which have broken links in them are also an irritation to potential clients, as well as pages which contain extraneous animations or graphics. The use of no-content splash pages and other poor design factors increase click-through rates and are a great annoyance. Even sites which do not have these particular flaws can lack a professional appearance due to things like excessive variation in font sizes and colors, badly placed text, graphics or headers which take up too large a percentage of the page, pages which require excessive vertical scrolling or any horizontal scrolling, etc. Another important issue is that of cross-browser and cross-platform compatibility.  A web page that looks good on one computer may look terrible on another, or worse, fail to function properly.  We are careful to test our sites on as many platforms as possible prior to release. Clearly a web site which requires complex forms, server-side programming or database support will require more skill to produce than a simple static site.  But even the simplest site can be improved when good design principles are followed.  The software developers at NewlightSoftware.com have experience in custom software and web design and are dedicated to applying the latest research and technologies to the design process.